Event Participation Terms & Conditions

This agreement sets out the terms and conditions that apply to my attendance at and/or my involvement in (“Participation”, and “Participate” shall be interpreted accordingly) The Curious Event (the “Event”) organized by «Philip Morris Cyprus Ltd (“PM”). The Event will take place in Limassol, on the 29th of April 2025.

In consideration for being permitted to Participate in the Event, I agree as follows:

Attendance and registration

1. I declare that I am aged 18 or over. I understand that if I am not aged 18 or over I am not permitted to register for or Participate in the Event.
2. I acknowledge that an adult consumer of cigarettes or smoke-free products [IQOS user, VEEV user, etc.] and registered IQOS CLUB member has shared with PM and/or any third party coordinating with PM for the attendance and registration process of the Event (the “Contractors”) my mobile number and that I have consented to the sharing and to be contacted by PM for the purpose of registering to the event.
3. I acknowledge that, in order to be permitted to Participate in the Event, I must firstly register certain of my personal details at the initial communication that I will receive from PM and/ or the Contractors, then accept the Terms and then confirm my attendance.

Publicity release

4. I agree that PM and its affiliates (i.e. any entity which controls, is controlled by or is under common control with PM) shall have:

4.1. full, unfettered rights to: (i) refer to me and to use my name, image, likeness, voice and biographical information in respect of all communication and publicity material made in connection with the Event; and (ii) record and film my Participation at or in connection with the Event (whether by audio or audio-visual means or howsoever) and take photographs of my Participation at or in connection with the Event, and in each case use such footage in respect of any communication and publicity material made in connection with the Event, (the material referred to in (i) and (ii) above shall collectively be referred to as the “Material”);

4.2. the exclusive rights to use the Material[ (only in connection with the Event)] in any and all manner on the IQOS CLUB platform and/or internally within PMI in perpetuity without being liable to me for any type of payment or compensation, and I agree that the Material shall at all times remain PM’s sole property and that I will have no right, title or interest in or to it, or any part thereof, or in respect of any proceeds from it. PM may use the Material based on my consent and agreement as set out in these Terms . In relation to processing of my personal data (as described in Term 4), shall be the performance of this contract set out in these Terms. PM may share the Material with other PM affiliates worldwide for them to use internally.

the right to make alterations and edits to the Material as they deem appropriate, including without limitation the right to use any of the Material in whole or in part or in composite or distorted character or form, where such treatment is not a derogatory treatment or distortion of the Material. Such alterations and edits to the Material shall be only in relation to the Event.

5. I undertake that I shall not use any Materials, pictures or any items provided to me in connection with the Event, other than for private non-commercial purposes and for the purpose for which they were provided to me.

6. I irrevocably and unconditionally waive, to the fullest extent permitted by law, all moral rights (and their equivalent in any jurisdiction of the world to which I may be entitled under any law now or in the future in force) in respect of the inclusion, alteration and/or exploitation of any of the Material.

Data protection and privacy notice

7. Personal data will be processed by PM, as Data Controller, in compliance with the principles of lawfulness, fairness and transparency. To the extent permitted under applicable data protection laws, PM and/or its affiliates and suppliers, may store, or have stored, on databases of personal data, including but not limited to the Material (including as it may be altered or edited), participant’s birth date, contact details, this agreement and any other document relating to the Participation in the Event. This data will be stored and processed only for the purpose of the Participation in the Event, using the Material, keeping a record of the correct implementation of the Event, and being able to contact participants in the future in relation to the Event. The processing of the participant’s personal data will take place for the purposes and by the methods indicated above, including the communication of the data to the persons mentioned (i.e. PM and the Contractors) and/or the transfer of the personal data to other persons and entities connected to the Event, including to countries whose law does not provide equivalent levels of protection of personal data to those in participant’s country, provided that PM uses appropriate safeguards and ensures that the personal data is protected by technical and organizational measures designed to keep it secure and to protect it from unauthorized processing.

8. Participants to the Event acknowledge that photographs and/or videos may be taken through audio/video recordings. I understand that images and videos may be processed by PM and/or its affiliates for internal or external use, including (but not limited to) use through publication, distribution, or display, in PM’s IQOS CLUB platform. The data will be stored for a period strictly necessary to achieve the intended purposes of use. The images and video collected will be stored, also in electronic form and on any technological support for the purposes of use and in such a way as to guarantee their security and protect the maximum confidentiality of the interested party. Specific security measures are observed to prevent data loss, illicit or incorrect use and unauthorized access in full compliance with applicable law. Access to the acquired images and videos will in any case be allowed only to personnel duly authorized to process. The processed images and videos may also be accessible to any third parties who will perform the function of Data Processor. If it is necessary to transfer some of the images and videos collected to technical systems and services managed in the cloud and located outside the Country where the Data Controller is located, the processing will be regulated in accordance with the provisions of applicable law by adopting all the necessary precautions in order to ensure total protection of personal data. We inform you that you may exercise the rights contemplated by the applicable law, by writing to contact.cy@iqos.com.

9. PMI General Enquirer Privacy Notice will apply to this processing, as supplemented by this extra information and no payment will be made by PM for this.

Conduct at the Event

10. I agree to comply with the appropriate conduct, and terms and conditions (if applicable) of the venues at which the Event will be held. I further agree to comply with any and all instructions given from time to time by the staff of the venues or of PM, and with rules and notices given or displayed at such venue, and other health and safety matters and security matters. I further agree to conduct myself in accordance with the applicable local laws and in a manner that is not offensive, threatening, abusive, indecent, defamatory or obscene, whether or not such behavior would arise out of the consumption of any alcohol provided at the Event.

11. I acknowledge and agree that PM reserves the right to exclude or remove me from the Event where my behavior falls below the standards set out in these terms and conditions.

Release of liability

12. In consideration for being permitted to Participate in the Event, I hereby waive and forever discharge, for myself, my heirs, assigns, next of kin, executors, administrators and legal representatives, any and all rights and/or claims which I (or they) have, may have, or which may hereafter accrue to me (or them) against PM and its Affiliates, partners and contractors (“Exempted Parties”), and hereby release and forever discharge Exempted Parties from any liability whatsoever which they have or may have towards myself, my heirs, assigns, next of kin, executors, administrators and legal representatives, for any and all losses, damages, injuries (including death) and/or claims which may be sustained by me directly or indirectly arising out of my Participation in the Event (including the application of emergency or medical services at the Event), no matter how any such losses, damages, injuries (including death) and/or claims are caused even if they are caused by the fault of the Exempted Parties, or those acting on their behalf.

13. I agree and acknowledge that PM has no responsibility or liability to me) arising from the Event’s cancellation, postponement or change of format and that PM cannot guarantee that the Event proceeds as advertised. I further agree that PM has no responsibility or liability to me in relation to other attendees and their guests at the Event.

Risks associated with Participation and assumption of the risks

14. I acknowledge and understand that my Participation in the Event is at my own risk and I agree voluntarily to Participate in the Event and fully accept and assume (for myself, my representatives, heirs, assigns and next of kin) full liability for every such risk (foreseeable or otherwise), including for any and all risks of loss of personal property (including but not limited to the personal property that I may place in the cloakroom), damage and/or injury (including death and any damage and/or injury that may be caused due to any food allergy, strobe and/or flash lighting), whether caused by the fault of the Exempted Parties in connection with the Event or by another cause, as well as all and every responsibility, both in civil and criminal judgment.

Governing law and jurisdiction

15. This agreement and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation shall be governed by and construed in accordance with the laws of the Republic of Cyprus.

16. Each party irrevocably agrees that the courts of the Republic of Cyprus shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with this agreement or its subject matter or formation.