Discover IQOS ILUMA.

Next level forward

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of real tobacco experience. The all-new IQOS ILUMA with TEREA rethinks the rules of heating tobacco.

A jade green IQOS ILUMA PRIME holder and a matching device.

Refined and advanced.

Intuitive by design, effortless and clean. ​
Familiar. Enhanced.
Familiar design. Enhanced experience.
Discover IQOS ILUMA
All-in-one
Pocket-sized device. Ideal on the go.
Discover IQOS ILUMA ONE

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.

TEREA packs.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. The use of TEREA™ tobacco sticks in combination with previous generations of IQOS may cause damage to your IQOS ILUMA™ device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
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The SMARTCORE INDUCTION SYSTEM™ technology
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
An illustation showing SMARTCORE INDUCTION SYSTEMTM technology
Next level tobacco experience
Explore our IQOS ILUMA portfolio and choose the right device for you.
A jade green IQOS ILUMA PRIME device and holder.
New

IQOS ILUMA PRIME

Refined and advanced.

A moss green IQOS ILUMA device.
New

IQOS ILUMA

Familiar. Enhanced.

New

IQOS ILUMA ONE

All-in-one.

IQOS ILUMA™ is used exclusively with TEREA™ tobacco sticks.The use of TEREA™ smoke rods in combination with previous generations of IQOS may cause damage to your IQOS ILUMA™ device. Improper use may damage the device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
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Simple ways to switch.

Explore IQOS ILUMA devices online or at an IQOS store.

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These tobacco products damage your health and are addictive.