IQOS - Heated Tobacco.

Real alternatives. Real experience.​

The latest IQOS ILUMA breakthrough technology is taking heated tobacco experience to the next level.​

Better choice.
IQOS is a better choice than continued smoking.
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True tobacco taste​
Savour real tobacco taste, with a wide range of flavour experiences.​
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Get closer​
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices​
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We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
* Source: Status as of March 2021 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

** Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Our heating technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.
An illustration showing IQOS HEATCONTROL™ bladed heating system.
IQOS HEATCONTROL™ bladed heating system

More TEREA flavours to explore

Simple ways to switch.

Explore IQOS ILUMA devices online or at an IQOS store.

We’re here whenever you need us​
Care you can count on, privileges to inspire you
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Loyalty rewards
Earn point for member offers, device upgrade and exciting benefits.
Careless enjoyment​
Accidental damage protection, rapid replacement and international assistance.​