What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.

Important information: IQOS is not risk-free.

An IQOS device in a person's hand.
A person's hand, holding an IQOS device.


Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
*Important information: IQOS is not risk free.
A golden IQOS 3 DUO.

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.
lil Solid
Plain and simple.
lil SOLID's pin heating technology gives you the pleasure of tobacco with no ash, no fire and less smell than cigarettes.
Compare devices
Find your perfect IQOS match.
 Gold IQOS 3 DUO holder and charger


Our flagship device.

A Stone Grey lil SOLID device.


Plain and simple.

Better for us.

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes. No tar, no ash, no lingering smell.
A person holding a brilliant gold IQOS device.
*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Important information: although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Make it yours.

Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Try our flavours

HEETS Amber Selection
HEETS Yellow Selection
HEETS Bronze Selection
HEETS Teak Selection
HEETS Silver Selection
HEETS Sienna Selection
HEETS Turquoise Selection
HEETS Purple Selection
HEETS Green Zing Selection
PMI building in Switzerland.

Designing a smoke-free future.

From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.