IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.
IQOS ILUMA™ is used exclusively with TEREA™ tobacco sticks.The use of TEREA™ smoke rods in combination with previous generations of IQOS may cause damage to your IQOS ILUMA™ device. Improper use may damage the device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Important information: although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
* Source: Status as of March 2021 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
** Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
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