What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.

Important information: IQOS is not risk-free.

An IQOS device in a person's hand.
A person's hand, holding an IQOS device.

TOGETHER. FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
*Important information: IQOS is not risk free.
A jade green IQOS ILUMA PRIME holder and a matching device.

Refined and advanced.

Intuitive by design, effortless and clean. ​
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
Hard to choose​
Compare the IQOS ILUMA range to see which device is right for you. ​
A jade green IQOS ILUMA PRIME device and holder.
New

IQOS ILUMA PRIME

Refined and advanced.

A moss green IQOS ILUMA device.
New

IQOS ILUMA

Familiar. Enhanced.

New

IQOS ILUMA ONE

All-in-one.

IQOS ILUMA™ is used exclusively with TEREA™ tobacco sticks.The use of TEREA™ smoke rods in combination with previous generations of IQOS may cause damage to your IQOS ILUMA™ device. Improper use may damage the device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
Two hands holding an IQOS ILUMA device and case.

Next level tobacco experience

With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.
*Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Important information: although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
* Source: Status as of March 2021 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

** Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

Your style. Your details.

Mix and match as you go our widest range of accessories. Ever.
Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.