What is IQOS?

IQOS offers adult smokers better alternatives to continued smoking. IQOS heated tobacco devices provide a satisfying taste experience without ash or smoke and with less smell than cigarettes.

Own your moment.
One touch ahead.
Curious?

Something new is coming soon.
Heated tobacco
Vaping
IQOS ILUMA and IQOS ILUMA PRIME devices
Heated tobacco
IQOS ILUMA series.
Real tobacco heating technology.
Discover the IQOS ILUMA series
VEEV NOW and VEEV ONE devices
Vaping
VEEV ONE and VEEV NOW
High quality flavours. Crafted to deliver a consistent taste every time.
Explore our vaping solutions
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
Garnet Red IQOS ILUMA i PRIME device
NEW

IQOS ILUMA i PRIME

Most refined and advanced.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
Green IQOS ILUMA device

IQOS ILUMA

Familiar design. Enhanced experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
2 consecutive uses
Buy now
Green IQOS ILUMA ONE device

IQOS ILUMA ONE

Pocket sized. All-in-one design.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
Buy now
*Only available in Performance Mode when pause is not activated.
Find your flavour
Explore the wide range of flavours specially designed for IQOS ILUMA, VEEV ONE, VEEV NOW and lil SOLID Ez.
We’re here whenever you need us
Care you can count on, privileges to inspire you
One-to-one support
Your IQOS coach is here to teach you everything you need to know about your device.
Online guidance
How-to videos, step-by-step guides and tools to help you get the most out of your device
Care you can count on
IQOS offers you accidental damage protection, rapid replacement and international assistance.

IQOS news

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These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.