Why heating is better.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can experience heated tobacco.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means you can have the tobacco satisfaction with no tar*, ash, cigarrete smoke and lingering smell.