Brilliant gold IQOS 3 DUO stick in hand and charger

The science and the research behind IQOS.

Our scientific assessment journey. ​

Scientific programme.

We have developed a comprehensive step-by-step scientific assessment programme. This programme is inspired by the practices of the pharmaceutical industry and is in line with the USA’s Federal Drug Administration’s 2012 guidance on the assessment of candidate Modified Risk Tobacco products. Our assessment was also conducted according to international standards.

IQOS satisfaction.

Our clinical study participants who switched to IQOS also report that IQOS provides comparable levels of satisfaction as cigarettes. This supports our view that IQOS has the potential to be an acceptable alternative for adult smokers who would otherwise continue to smoke. Based on all the scientific evidence, we are confident that switching completely to IQOS is less harmful than continuing to smoke cigarettes.

However, and this is important: IQOS is not risk-free. The absolute best choice remains to quit tobacco and nicotine use altogether. IQOS is not an alternative to cessation. It delivers nicotine, which is addictive.
A jade green IQOS ILUMA device and holder.
A man holds an IQOS ILUMA mid azure blue device, with a holder and cup on the table.
An obsidian black IQOS ILUMA device and holder.

Long-term studies.

Since IQOS became available in the market, the focus of the research has been on conducting it in real life conditions. We are looking at how the product is used and by whom, in order to do our best to identify and prevent use or uptake by unintended audiences.

We also monitor reports of health effects now that the product is used by millions of adult users. Long-term studies will eventually help us to evaluate the potential disease–specific risk reduction of IQOS. Gathering data to answer this question takes time, but it’s the right choice. So far, all the data we’ve seen points in the right direction.
Close up of a brilliant gold IQOS device.

The result.

IQOS is a better choice than continued smoking.

IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.