Τα χέρια ενός άνδρα ανοίγουν μια συσκευή IQOS ILUMA.

The science and the research behind IQOS.

Our scientific assessment journey. ​

Επιστημονικό πρόγραμμα.

We have developed a comprehensive step-by-step scientific assessment programme. This programme is inspired by the practices of the pharmaceutical industry and is in line with the USA’s Federal Drug Administration’s 2012 guidance on the assessment of candidate Modified Risk Tobacco products. Our assessment was also conducted according to international standards.

Εμπειρία IQOS.

Our clinical study participants who switched to IQOS also report that IQOS provides comparable levels of satisfaction as cigarettes. This supports our view that IQOS has the potential to be an acceptable alternative for adult smokers who would otherwise continue to smoke. Based on all the scientific evidence, we are confident that switching completely to IQOS is less harmful than continuing to smoke cigarettes.

However, and this is important: IQOS is not risk-free. The absolute best choice remains to quit tobacco and nicotine use altogether. IQOS is not an alternative to cessation. It delivers nicotine, which is addictive.
Μία συσκευή IQOS ILUMA σε χρώμα jade green.
Άνδρας κρατά μια συσκευή IQOS ILUMA σε χρώμα Azure Blue.

Μακροχρόνιες μελέτες.

Since IQOS became available in the market, the focus of the research has been on conducting it in real life conditions. We are looking at how the product is used and by whom, in order to do our best to identify and prevent use or uptake by unintended audiences.

We also monitor reports of health effects now that the product is used by millions of adult users. Long-term studies will eventually help us to evaluate the potential disease–specific risk reduction of IQOS. Gathering data to answer this question takes time, but it’s the right choice. So far, all the data we’ve seen points in the right direction.

Το αποτέλεσμα.

IQOS is a better choice than continued smoking.

IQOS is not risk-free and delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.

Αυτά τα προϊόντα δεν είναι ακίνδυνα και περιέχουν νικοτίνη, η οποία είναι εθιστική. Αποκλειστικά για χρήση από ενήλικες.