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Discover the benefits of IQOS

THE SMART WAY TO HAVE REAL TOBACCO EXPERIENCE

THE SMART WAY TO HAVE REAL TOBACCO EXPERIENCE

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide.

THE SMART WAY TO HAVE REAL TOBACCO EXPERIENCE

If you are looking for an alternative to smoking, IQOS is your best solution. Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide.

Discover the pleasure of heated tobacco.

DISCOVER THE PLEASURE OF HEATED TOBACCO

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco that you love.

NO FIRE, NO BURN

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

NO SMOKE

Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.

SMELL LIKE YOU, NOT LIKE SMOKE

With IQOS you can now have cigarette-like experience but without the cigarette-like smell, while being less likely to bother those around you