Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.
Hands holding an IQOS ILUMA PRIME device in gold khaki

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
“IQOS is the best alternative I could have as a smoker.”
Christina

IQOS doesn't burn tobacco.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.
“I feel that IQOS is less annoying for those around me.”
Nektarios
IQOS vs cigarette comparison
In the IQOS vs. cigarettes comparison, watch as adult smokers see the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour and see their reactions. Just one of the many reasons to stop burning and start heating with IQOS.
A Jade Green IQOS ILUMA PRIME Pocket Charger and Holder.

Next level innovation.

A new tobacco experience. Designed around you. If it's an improved draw and no cleaning you're after, try the new IQOS ILUMA bladeless heating system, to be used only with TEREA sticks.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.
See Important information
We’re here whenever you need us​
Care you can count on. Privileges to inspire you.
A man sitting on a couch opening an IQOS device
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Loyalty rewards
Collect points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.