Terms and Condition of Member Get Member program.

Terms and Condition of Member Get Member program.

Α. Program Terms

Welcome to the Member Get Member Program of the company “PHILIP MORRIS CYPRUS LTD” located at 4 Fotis Pittas, 12th floor, 1065, Nicosia, with registration number HE42051 (hereinafter “PMCY”, the “Company” or “We”)

Contacting PMCY: For any issues related to the Program, you can contact IQOS Customer Service at 8000 8803 (toll-free) from Monday to Friday, from 09:00 to 21:00, and Saturday from 10:00 to 18:00 (hereinafter collectively “the Contact Numbers”).

1) What is the Program:

The Member Get Member Program allows you, as an adult smoker with an Adult Consumer Card in our Database (i.e., you have registered and created a personal account on iqos.cy), and who has registered and maintains at least one IQOS or Lil Solid device, as a consumer of IQOS products, to inform an adult smoker friend that they can, if they confirm their interest, be informed about the new tobacco products of Philip Morris (non-smoking tobacco products such as new tobacco products under the brand name IQOS – “the Products”) (hereinafter “the Information”) either a) through telephone communication via the contact numbers or b) by visiting an IQOS retail point (physical or online store) (collectively “the Program”) according to the procedures described in detail below.

2) Who can participate in the Program:

2.1. To inform your adult smoker friends, you must (cumulatively): a) have an Adult Consumer Card in the Company’s Database, as mentioned above, b) have registered and maintain at least one IQOS or Lil Solid device, and c) have confirmed your adulthood. If you do not meet any of these criteria, you will not be able to participate in the Program.

2.2. Additionally, your friend must be an adult smoker, not registered/holding a Card in the Company’s Database and have given consent to you that they wish to receive Information.

Points 2.1. and 2.2. above are collectively referred to as the “Participation Criteria”. The above Participation Criteria apply henceforth (from the effective date of the terms mentioned below) to all those participating in the Member Get Member Program. 3) Program Procedure

The information of your friend about the Products by the Company can take place either through telephone communication by our partner or by their visit (your friend) to a retail point (physical or online store) that sells the Products according to the procedures mentioned below. 3.1. To complete the Information process for a friend

3.1.1. Ways you can inform your adult smoker friends are described below:

a) You can invite your adult smoker friend who expressed interest via a message on their mobile phone through the iqos.cy website (if you are logged into your account) in the “Recommend IQOS” section by selecting “Share it”.

b) Contact our partner, whose details can be found in the “stores” category in the footer of the website www.iqos.cy (“Partner”), to enter the mobile phone details of your adult smoker friend that you will provide (hereinafter “through Partner”).

c) Through the website www.iqos.cy by entering your friend’s details in an electronic form (hereinafter “the Website”).

3.1.2 To send the Information invitation, in any of the above cases, you must:

a) Meet the Participation Criteria for both you and your friend,

b) Accept the Program terms on the Website in the manner provided each time,

c) Confirm that you have correctly and truthfully entered the details of your adult smoker friend who has consented to this in the manner indicated through Partner or on the Website.

It is noted that if your adult smoker friend does not confirm their interest by activating the link they receive and their details within the time frame, all their details will be deleted.

Only if the above are cumulatively met will your adult smoker friend receive the invitation message to activate the link they receive. By submitting and confirming your friend’s details, you confirm the fulfilment of all the above.

3.1.3. Your adult smoker friend has 30 days from receiving the message to activate the link they receive (hereinafter “the Deadline”). If they activate the link by clicking on it and confirming their details, they will immediately receive communication via SMS to decide if they wish to purchase a Product through this Program using the IQOS/MOBILE CODE they received.

3.2 To complete the Information process for your friend by visiting a retail point

3.2.1. You can, after your friend’s consent that they wish to receive Information, inform them that they can visit a retail point (physical or online store) to receive Information and, if they wish, then proceed to purchase using either your individual IQOS CODE that you will give them (hereinafter “IQOS CODE”) or by using your mobile phone as an identifier by the Company (which corresponds to the Adult Consumer Card in our Database) (hereinafter “MOBILE CODE”) collectively referred to as “the Codes”. These Codes are used for your identification by the Company.

3.2.2 For these Codes to be used by your adult smoker friend, you must:

a) Inform your adult smoker friend about the possibility of receiving Information and using the Codes according to the Program.

b) Accept these Program terms if they will use the Codes through Lead on Behalf.

Only if the above are cumulatively met will your adult smoker friend be able to receive and use the Code, if they wish, within the deadline (if any) and the limits set each time for the use of the IQOS CODE.

3.2.3. Explicit notes for informing your friends about using the Code:

a) It is recommended that the possibility of using the Code be communicated to your friend verbally and/or using only individual (and not mass or publicly accessible) means of communication with them (after their confirmation to you, as mentioned above).

b) You must inform your adult smoker friends, especially about the deadline for using the Code and the numerical participation limit in the Program mentioned in Article 4.3. below.

c) In the context of informing your friend about the possibility of using the Code, PMCY does not know and does not receive any details of your adult smoker friend. Only after using the Code at a retail point, on their initiative and visit, as mentioned above, will their details be known.

Special term: From the effective date of these terms, all consumers registered in the Company’s Adult Consumer Database and meeting the Participation Criteria from that point onwards will only be able to use the MOBILE CODE, i.e., their mobile phone, as a Code for the purposes of this document. The Company reserves the right to abolish the IQOS CODE entirely at any time with a simple announcement through iqos.cy or individually to those meeting the Program’s Participation Criteria.

4. What are the general terms I need to know and follow to participate in the Program

a) Informing your adult smoker friend after their consent for communication

4.1. Your friend’s consent to receive Information or/and the codes (SMS or IQOS / MOBILE CODE) does not impose any obligation on your friend to purchase a Product or take any other action.

4.2. Additionally, your friend can withdraw the consent they have given at any time for future communication by contacting PMCY’s Contact Numbers. Their details will be deleted immediately.

4.3. For rewards within the Program, there is a numerical limit of five (5) successful recommendations per calendar year. If you make more successful recommendations per calendar year, you will not receive a reward. If you use the process through a Partner or the Website, the limit is checked automatically. Also, for the IQOS/MOBILE CODE, PMCY will allow its use only by your adult smoker friends within the numerical limit set each time (first come, first served basis). You may occasionally receive updates on the remaining successful recommendations you can make via email, SMS, or Viber to your contact details if you have consented to receive commercial communication from us.

b) Points allocation policy and redemption method

4.5.1. If your adult smoker friend purchases a Product using the code or IQOS/MOBILE CODE within the deadline set each time, you will receive a reward (the number is set at five (5) successful recommendations per calendar year) hereinafter the “Reward Allocation Policy”. 4.5.2. The rewards vary as described below:

a) If you are a member of the IQOS CLUB, you will receive a €20 discount coupon for your next purchase of IQOS products either through the website or IQOS stores and 250 points in the IQOS CLUB.

b) If you are not a member of the IQOS CLUB, you will receive a €10 discount coupon for your next purchase of IQOS products either through the website or IQOS stores.

It is noted that the above rewards may be modified periodically with a posting on the website in the “Recommend IQOS” section. 4.5.3. It is emphasized that the allocation of points to you will apply ONLY for the numerical limit of adult smoker friends set based on 4.3. above and only for the purchase of IQOS (with payment of the price) and not participation in any other PMCY program. It is understood that to be entitled to the above, you must strictly adhere to all the terms of this Program and not be found at any time by PMCY to have violated these terms.

4.5.4. With the allocation of rewards to you, you will be able to check the total points you have collected through your account in the IQOS CLUB (if you are a Member). You can also check by calling PMCY’s Contact Numbers.

4.5.5. The points you collect if you are already a member of the IQOS CLUB have a duration depending on the levels and terms of the IQOS CLUB.

4.5.6. PMCY may freely and at its discretion shape the above Points Allocation Policy, their duration, and other terms, modify or change it, temporarily or permanently discontinue the above and the Program in whole or in part, among other reasons (but not exclusively) for reasons of force majeure, including any legal or other prohibition. Your notification can be made by any reasonable means and/or publicly through postings on PMCY’s website or/and at retail points or/and in the IQOS CLUB Application or Platform or/and individually to your contact details. In case of modification of the terms, your continued participation in the Program will be considered acceptance of the possibly modified terms of the Program.

5. PROHIBITIONS WITHIN THE PROGRAM

5.1. INFORMING MINORS IS PROHIBITED. You must have confirmed the adulthood of your smoker friend before entering their details into the Program and before informing them about the possibility of using the MOBILE CODE.

5.2. Public announcements regarding the Program, posting on public media (e.g., social networks, blogs, Platforms), or any other public disclosure or statement or sending mass notifications (only individually to your adult friend who meets the terms of this document) are strictly and explicitly prohibited. Also, informing others about the Program or disclosing the IQOS/MOBILE CODE for the purposes of this document WITHOUT THE PRIOR CONSENT OF YOUR ADULT SMOKER FRIEND is PROHIBITED.

5.3. You must NOT make any statements or/and provide information about the Products other than those mentioned in these terms. You acknowledge and accept that the Products are new tobacco products that are not an alternative to quitting smoking and are not designed as a cessation aid, are not risk-free, contain nicotine which is addictive, and are intended exclusively for use by adult smokers. Further information on the risk is available on the website www.iqos.cy. Proper information for adult smoker consumers about the Products can only be provided by our Company through its Partners or at their retail points (physical or online).

5.4. The IQOS CODE your friend receives links them to you to enable a) the verification of the fulfilment of the Participation Criteria, b) you to receive the rewards or/and IQOS CLUB Points that correspond to you based on PMCY’s Policy as mentioned above. The IQOS/MOBILE CODE is unique/individual to you. All Codes are intended for use only by the adult smoker friend who received them under the terms and restrictions of this document and cannot be transferred further by your friend or used by others.

6. Duration and Termination/Discontinuation of the Program

6.1. This Program is a contract between PMCY and the Members of the Program governed by these terms and is of indefinite duration. 6.2. This Program may be terminated or modified at any time with a simple announcement by PMCY through any reasonable means at its discretion (i.e., both personally to your contact details if available and through public postings on its site or elsewhere at its discretion), where you will also be informed about the deadlines for completing any pending invitations or updates to your adult smoker friends. In case of termination due to force majeure (including the imposition of legal or other prohibitions), the redemption deadline may not be observed, and the termination of the Program may be immediate, without any obligation to compensate its Members.

6.3. Additionally, your participation in the Program and your deletion from it are free and can be exercised by you at any time. You can terminate your participation in this Program by discontinuing the use of its features. For the complete deletion of all your data related to this Program, you can contact us at the Contact Numbers. This declaration will be equivalent to deletion from the Program, and any rewards you would be entitled to in the future based on PMCY’s current Policy will no longer be owed to you by PMCY within the framework of the Program, even if the terms are fulfilled in the future (e.g., purchase of an IQOS device by an adult friend you had already informed before your deletion). However, it is noted that any adult smoker friends who have already received a message will be able to participate in the Program until the set deadline.

7. Responsibilities of the parties from participation in the Program

7.1. Your declaration of third-party details in the electronic form through the Website to send an invitation for your friend’s participation in the Program or/and the disclosure of the IQOS CODE or/and the possibility of using your mobile phone number as a Code constitutes your confirmation and unconditional guarantee to PMCY that all the aforementioned procedures have been followed, on which we rely for the execution of this Program. PMCY is entitled to check the above details at any time and refuse to fulfill the Program if it is found or there are reasonable indications at any time that the above are not met. You bear the burden of proof that you have fulfilled all the mentioned in this document, which you undertake by participating in the Program.

7.2. PMCY reserves the right to expel someone from the Program for violating any of these terms or for any illegal act or omission that comes to its attention. The Company may also delete their Account in the IQOS CLUB and not pay/allocate, or otherwise discontinue the rewards or/and points (if they are a member of the IQOS CLUB) they are entitled to under PMCY’s current Policy, while simultaneously reserving the right to seek compensation for any damage. In this case, PMCY retains the details that allow it to verify if they have already been a member of the Program and have been expelled (so they cannot re-register).

7.3. PMCY is also entitled to refuse to fulfill the Program’s terms in whole or in part, at any time, to any third party if it is found or comes to its attention or has indications that you or any third party has violated these terms. In this case, the provisions mentioned above may apply. 7.4. PMCY relies on the information you provide regarding the accuracy of the details and the adulthood of your smoker friend, as well as their prior consent to you, and is not liable to you or any third parties for any violation of the Program’s terms or the law if it is due to any act or omission by you or in case of failure to timely inform PMCY of any problem or suspicion of illegality by you or the third party receiving Information or/and the code. We reserve the right to take action against you or any third party causing any damage to the Company due to or in connection with the above and due to your possible failure or inability to provide evidence for the burden of proof you bear for fulfilling the correct information and correct sending of the discount code to third parties. The Company is also not liable for the incorrect or inadequate operation of the Program if it is due to circumstances beyond its control or force majeure events (including but not limited to any technical or other problems in the telecommunications network). You also bear the exclusive responsibility for securing your codes and your mobile phone from loss, theft, unauthorized third-party access, and use by non-smokers or minors (which is strictly prohibited). In any case, our liability, where permitted by law, is limited to covering any proven direct damage you may suffer that is causally related to any culpable act or omission on our part within the framework of this specific Program, and the obligation to compensate is limited (where legally provided for the possibility of contractual limitation of damage) to up to six times the points you have collected at the time of the damaging event.

7.5. PMCY or its Partners have no obligation to you within the framework of the Program, except for the allocation of points and their redemption based on PMCY’s current Policy and the terms of the IQOS CLUB, under the restrictions and reservations set forth in these documents. You expressly agree that the copy of the details kept by PMCY in a special computerized (electronic) application for purchases made by your adult smoker friends using the codes corresponding to you, as well as for fulfilling any rights you are entitled to.

7.6. PMCY is entitled to modify or replace the terms of the Program in whole or in part at any time. It is also entitled (indicatively and not exclusively) to extend or shorten the deadlines, set new deadlines and new terms, change procedures, add or remove procedures, and generally make any changes it deems to the terms and restrictions of the Program. In case of changes to the terms, you will be informed by any reasonable means, such as through the Program, or other personal communication if feasible, or/and through public postings on the Company’s site at its discretion. PMCY also reserves the right to modify the Program at any time, discontinue the Program in part or in whole, temporarily or permanently, and in cases of force majeure (including any legal or other obligation) and in this case not fulfill your possible rights or/and not fulfill the Program’s terms generally to you or your adult smoker friends.

Your notification of the above may be made by any reasonable means or/and publicly through postings on PMCY’s website or/and at retail points. Your continued participation in the Program will be considered acceptance of the possibly modified terms of the Program. 8. General Terms and Conditions

8.1. The terms of this Program are always posted on the website www.iqos.com.

8.2. If any term is deemed abusive, illegal, or unenforceable, this does not affect the validity of the remaining terms, which continue to apply normally. Delay in exercising any right of PMCY or showing any tolerance does not imply a waiver of that right, which may be exercised at any time and later.

8.3. Any dispute arising from this document is subject to the jurisdiction of the District Court of Nicosia and governed by the Law of the Republic of Cyprus.

Effective Date: 16/09/2024