- Discover IQOS
What is IQOS?
- IQOS heated tobacco
Real tobacco, real progress
- Benefits of IQOS
Key reasons to switch
- Backed by science
Discover the science
The most advanced IQOS device
Refined and elegant
Familiar and enhanced
All-in-one
For IQOS ILUMA series
For IQOS 3 Duo
Buy the devices
For lil SOLID Ez & lil SOLID
Buy accessories for lil SOLID Ez
The pod-vape
Explore all pods variants
Disposable e-cig
- Discover IQOS
What is IQOS?
- IQOS heated tobacco
Real tobacco, real progress
- Benefits of IQOS
Key reasons to switch
- Backed by science
Discover the science
News
06/12/2024
We celebrate together the most festive month of the year and we ‘Illuminate your Celebrations’!
09/04/2021
How to Replace Cigarettes, Not the Nicotine
Did you know that cigarette alternatives like IQOS offer similar tobacco and nicotine experience without the smoke of cigarettes?
10/04/2021
Heated Tobacco vs E-Cigarettes: What’s different?
Heated tobacco devices and electronic cigarettes are both alternatives to smoking. Learn about the differences between the two.
12/06/2020
CHOOSE YOUR MOMENT.
One or two HEETS in a row. IQOS 3 DUO now in the Lucid Teal limited edition.
01/03/2022
New IQOS ILUMA: Launched in Japan
Learn about the new IQOS ILUMA, which launched in Japan this August!
22/05/2019
U.S. Food and Drug Administration Authorization Approved!
Philip Morris International Announces U.S. Food and Drug Administration Authorization For Sale of IQOS in the United States
29/05/2021
E-Cigarette Liquid vs. HEETS Tobacco Sticks
One of the core differences between IQOS and e-cigarettes or vaping is the use of HEETS heated tobacco sticks instead of e-liquids.
23/01/2024
Myths and Facts About IQOS
IQOS heats tobacco. Cigarettes burn tobacco. This is a substantial difference.
18/05/2022
It’s a matter of choice.
An entire journey, starting with passion for blending. It’s also empowered by technology and guided by science. But, the ultimate destination is you.