News

Stay up to date with IQOS

11/10/2024

Τhe New IQOS ILUMA i PRIME is here: Explore the device and its smart features

Packed with new adaptable smart features, the new IQOS ILUMA i PRIME redefines tobacco experience.

10/04/2021

Heated Tobacco vs E-Cigarettes: What’s different?

Heated tobacco devices and electronic cigarettes are both alternatives to smoking. Learn about the differences between the two.

12/06/2020

CHOOSE YOUR MOMENT.

One or two HEETS in a row. IQOS 3 DUO now in the Lucid Teal limited edition.

17/01/2024

An offer worth sharing!

Share your IQOS experience and you both get rewarded

01/03/2022

New IQOS ILUMA: Launched in Japan

Learn about the new IQOS ILUMA, which launched in Japan this August!

22/05/2019

U.S. Food and Drug Administration Authorization Approved!

Philip Morris International Announces U.S. Food and Drug Administration Authorization For Sale of IQOS in the United States

29/05/2021

E-Cigarette Liquid vs. HEETS Tobacco Sticks

One of the core differences between IQOS and e-cigarettes or vaping is the use of HEETS heated tobacco sticks instead of e-liquids.

23/07/2021

An Update to HEETS Packs

An Update to HEETS Packs

23/01/2024

Myths and Facts About IQOS

IQOS heats tobacco. Cigarettes burn tobacco. This is a substantial difference.

08/11/2021

New IQOS Boutique Store!

A new IQOS Boutique Store opened its doors at Metropolis Mall!

18/05/2022

It’s a matter of choice.

An entire journey, starting with passion for blending. It’s also empowered by technology and guided by science. But, the ultimate destination is you.

24/07/2023

TOGETHER X. The most unexpected celebration awaits!

It's time to celebrate TOGETHER the positive choice of switching to IQOS. Learn more about IQOS big celebration!

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