Alternatives to Smoking Cigarettes

IQOS Heated Tobacco Device, An Alternative to Smoking Cigarettes
Adult smokers today have the option of exploring different experiences than smoking cigarettes. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products, curious about alternatives to smoking, and looking to make a switch to a different sort of product, here’s the information for you.

What are the different options for smoking alternatives?
There are two main groups of smoking alternatives: heated tobacco, or “heat-not-burn” products, and e-cigarettes.

Heated Tobacco Products as a Smoking Alternative
Heated tobacco, or “heat-not-burn” devices are smoke-free alternatives. Heated tobacco devices utilize real tobacco that is specially processed, and formed into sticks. The tobacco sticks are then inserted into the device, where innovative technologies heat the tobacco to specific temperatures, but never high enough to cause the tobacco to burn. As with e-cigarettes, there is also no smoke produced with heated tobacco. Some heat-not-burn devices utilize an external heating source, meaning the tobacco stick is heated all the way around, from the outside. In this instance, the tobacco is not heated first; rather, the paper around the tobacco stick is heated first. This may impact the taste. Other heat-not-burn devices, such as IQOS, contain a ceramic blade with gold and platinum. A HEETS tobacco stick is inserted directly onto the blade, and the blade heats the tobacco directly from the core. This allows the tobacco to be heated first, before the paper, which delivers a consistent taste & experience.

E-Cigarettes are an Alternative to Smoking
E-cigarettes are another kind of smoking alternative, but it does not utilize real tobacco. They are electronic products that heat and vaporize e-liquids instead, in a wide range of temperatures, from 100 degrees C to 250 degrees C. Most utilize a system called “wick & coil”, where the wick draws the e-liquid, which contains flavors and nicotine, onto a coil element to heat it and create a vapor. The vapor is drawn from the device through a mouthpiece. There is no smoke.
E-cigarettes are also sometimes called “vapes” or “vaping systems”. Some of these have an open tank system that is fully customizable. Other e-cigarettes have closed vaping systems, where they are either single-use, rechargeable, or contain cartridges.

How are smoke-free alternatives different than smoking cigarettes?
The main difference between alternatives like e-cigarettes or heated tobacco and smoking cigarettes lies in exactly what makes the alternatives “smoke-free”: it is due to a lack of combustion – or burning of the tobacco.
Cigarettes must be lit to be smoked, and lighting a cigarette causes combustion. The lit end of cigarettes can reach temperatures around 800⁰C, causing the tobacco to burn. This releases more than 6.000 chemicals. At least 100 of them have been recognized as causes or possible causes for diseases related to smoking.
On the other hand, smoke-free alternatives like e-cigarettes and heated tobacco eliminate combustion all together. With e-cigarettes, there is no tobacco involved, and therefore, no burning. With heated tobacco products, the tobacco sticks used in these devices are heated to specific temperatures without burning it. For example, IQOSdissipates more quickly than cigarette smoke, leaving less lingering smell than cigarettes.


The safest choice for an adult smoker is to quit smoking. For adult smokers looking for other types of tobacco experiences, IQOS is a better choice than continued smoking. Important information: IQOS is not risk-free. It delivers nicotine which is addictive.

Learn more about the science behind IQOS.