TOGETHER. FORWARD.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment, but with no smoke or ash, it is the pleasure of IQOS which helps you to proceed.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
A man in an apron holding an IQOS device.
More of what you love
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Supported steps of progress
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Our movement to participate
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“IQOS is the best alternative I could have as a smoker.”
Christina S
Cyprus

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.
Refer a friend
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

Try IQOS

Try an IQOS device and discover the taste of real tobacco heated, not burned.
These tobacco products damage your health and are addictive.