TOGETHER. FORWARD. Supported steps of progress

Progress. It’s about striving to create a better future.
A gold IQOS device next to a bowl of fruit.
A blue IQOS device and holder.

It’s about progress

We all strive to create a better future, for ourselves, and for the people around us.
A person holding a blue IQOS device.
A gold IQOS holder.
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
I IQOS Because…

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.
Refer a friend
Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.** Switching completely to IQOS is less harmful than continuing to smoke.^
Learn more
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. **Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke. IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.^Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Try IQOS

Try an IQOS device and discover the taste of real tobacco heated, not burned.
These tobacco products damage your health and are addictive.