TOGETHER. FORWARD. More of what you love

Pleasure; it’s important to all adult IQOS users. Those moments we look forward to, whether on your own or shared with others. They mean so much to so many of us.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
A gold IQOS device on the seat of a woodne chair.
An artist's hand, splattered with paint, holding an IQOS device.

It’s about pleasure

A change in perspective opens the door to new pleasures. New possibilities. New moments. To renewed positivity.
A person writing while holding an IQOS device.
A gold IQOS device and holder.
IQOS offers real tobacco satisfaction without cigarette smoke and smell getting in the way, so you can enjoy more of these moments. Embracing more of what you love. Being able to do it all with those who matter most to you.
This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
I IQOS Because…
This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.
Refer a friend
Burnt sausage on a fork compared to a clean IQOS HEETS stick in IQOS 3 DUO holder.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
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* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

Try IQOS

Try an IQOS device and discover the taste of real tobacco heated, not burned.
These tobacco products damage your health and are addictive.