TOGETHER. FORWARD.Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.
An IQOS device next to a sparkly high heel shoe.
A person with long finger nails. Holding an IQOS device.

It's about belonging.

Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.
An IQOS device on a table.
An IQOS device.
With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it.
I IQOS Because…
This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today.
Refer a friend
* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive. ^Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Try IQOS

Try an IQOS device and discover the taste of real tobacco heated, not burned.
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.