What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover the science
Care and privileges
Refined and advanced
Familiar and enhanced
All-in-one
2 consecutive uses
Plain and simple
Choose yours
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover the science
Care and privileges
In-store guided trials, device lending, introduction to HEETS variants, guidance and support.
Try an IQOS device for 20 days and discover the taste of real tobacco heated, not burned.
Our experts are on hand to walk you through the basics and get you started on your IQOS journey.
Explore our curated selection of HEETS or TEREA variants.
Get all-round support from the moment you choose IQOS.
How-to videos, step-by-step guidance, tools and techniques to help you get the best from your device.
Enjoy one-to-one support as you get set up with your device with your personal IQOS coach.
Online troubleshooting tools for you to fast-track fixing your device.