IQOS ILUMA devices.
Introducting IQOS ILUMA

Upgrade to a new generation

A smarter and more satisfying experience.

Technology for your seamless experience.
With the help of technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.

Next level pleasure
With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Made for each other
IQOS ILUMA's pioneering bladeless SMARTCORE INDUCTION SYSTEM works in harmony with TEREA. Together they redefine the principles of the tobacco heating experience.

The use of TEREA™ tobacco sticks in combination with previous generations of IQOS may cause damage to your IQOS ILUMA™ device.

A jade green IQOS ILUMA PRIME holder and a matching device.

Refined and advanced.

Intuitive by design, effortless and clean. ​
Familiar. Enhanced.
Familiar design. Enhanced experience.
Pocket-sized device. Ideal on the go.


Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.
TEREA packs.
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
All the HEETS flavours you are used to are also available in the TEREA range.

More TEREA flavours to explore

Next level experience.
The heart of the new bladeless SMARTCORE INDUCTION SYSTEM is the metal heating element placed at the core of the TEREA tobacco stick.

Your style. Your details.

Mix and match as you go our widest range of accessories. Ever.
Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.
Simple ways to switch.

Explore IQOS ILUMA devices online or at an IQOS store.