A jade green IQOS ILUMA PRIME device.

IQOS ILUMA breakthrough technology.

Meet next level innovation with IQOS ILUMA.

Technology for your seamless experience.

With the help of a few technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you to enjoy tobacco.
IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the TEREA stick, using induction. So, the tobacco is heated, instead of being burned.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Next level technology.

Shop the range.

Next level forward.
Refined and advanced.​
Familiar. Enhanced.​
Known and loved design. Bladeless, clean, effortless.
Clean and enhanced, next level tobacco experience.