IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.