Differences Between TEREA and LEVIA Sticks

What are TEREA and LEVIA?

TEREA and LEVIA sticks are consumables used only with IQOS ILUMA devices, which feature SMARTCORE INDUCTION™ technology. This technology heats the stick and releases a nicotine-containing aerosol, providing a modern experience for adult users.

Important: These products are not risk-free and contain nicotine, which is addictive.



Main differences between TEREA and LEVIA

1. Tobacco vs Tobacco-Free
    •     TEREA sticks contain tobacco.
    •     LEVIA sticks are tobacco-free, offering aromatic experiences without the traditional tobacco smell.

2. Full Flavor Experience
    •     They deliver a clean aftertaste and a pleasant aroma*.

3. Heating Profile
    •     LEVIA sticks are heated differently from TEREA due to their composition.
    •     IQOS ILUMA devices automatically recognize the stick and adjust the experience accordingly (with the latest firmware update).

*Based on consumer research (Greece, 2022)

LEVIA Flavors

PURPLE RUBY PPEARL (Blueberry with Strawberry capsule)
A combination of freshness with blueberry and floral notes. With a click, the refreshing sensation is enhanced with notes of strawberry.

On a click
Blueberry with extra Strawberry note.

ZING AZURE PEARL (Citrus with Mint Capsule)
A feeling of freshness with subtle citrus notes. With a click, the refreshing sensation is enhanced with notes of peppermint.

On a click
Citrus with extra Peppermint note.

RUBY SUN PEARL (Strawberry with Watermelon Capsule)
A combination of strawberry notes with subtle herbal hints. With a click, the refreshing sensation is enhanced with notes of watermelon.

On a click
Strawberry with extra Watermelon note.


Alternatives to Retired TEREA Flavors

If your favorite TEREA flavor is no longer available, you can try LEVIA alternatives:
    •     TEREA Mauve → LEVIA Purple Ruby Pearl


Composition and Technology Differences

    •     LEVIA sticks use plant-derived materials instead of tobacco.
    •     They come in sealed packaging to preserve freshness.
    •     They require a lower heating temperature compared to TEREA sticks.


Which One Should You Choose?
    •     Choose TEREA if you prefer a tobacco-based experience.
    •     Choose LEVIA if you want a new, full-flavor experience without tobacco


Discover LEVIA today in Cyprus and explore a new flavor experience with IQOS ILUMA.

These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.