Get to know IQOS
Visit an IQOS store to explore IQOS ILUMA devices with the help of our experts.
Discover IQOS ILUMA
Man's hand reaching into a newly opened packaging to pick up the IQOS device
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.
IMPORTANT INFORMATION: IQOS is not risk-free.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
More IQOS benefits
Which IQOS ILUMA would you choose?
Familiar. Enhanced.
Familiar design. Enhanced experience.
Buy IQOS ILUMA
All-in-one
Pocket-sized. Ideal on the go.
Buy IQOS ILUMA ONE

Next level technology.

More TEREA flavours to explore

Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device. TEREA sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
Visit important information.
IQOS testimonial
“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”
Andreas
Cyprus
These tobacco products damage your health and are addictive.