Real tobacco experience by IQOS changes, with the new revolutionary IQOS ILUMA series. Featuring next-level technology, simplicity at use and options between 3 different devices, it's time to switch to IQOS ILUMA - compatible only with new TEREA tobacco sticks.

IQOS ILUMA - next level forward

Switching to a smokeless alternative comparing to cigarettes has never been easier with the new IQOS ILUMA heated tobacco devices.

Each IQOS ILUMA device is packed with next level technology to offer a seamless, effortless tobacco experience. Savour your tobacco moments without blade breakages, tobacco residue or cleaning with the new revolutionary IQOS ILUMA induction heating system, to be used only with TEREA tobacco sticks.

IQOS ILUMA heated tobacco technology means no smoke, and a better, simpler tobacco experience for you. With a range of IQOS ILUMA devices, featuring customisable options, you can find a clean, effortless and personalised tobacco experience that fits your preferences.

The tobacco induction heating SMARTCORE INDUCTION SYSTEM™ - next level technology

Each device in the IQOS ILUMA series features the revolutionary new SMARTCORE INDUCTION SYSTEM™ technology.

The all-new TEREA tobacco sticks - designed only for IQOS ILUMA, use an innovative stainless steel element inside the TEREA to heat tobacco from the inside.

Tobacco is heated at the core instead of being burned, giving you taste consistency and generous vapor, with less lingering smell than cigarettes.

This gives you an altogether better and more pleasurable experience, with no ash and no cleaning needed. The unique, bladeless design of the holder means no more broken blades.

TEREA tobacco sticks

The new TEREA tobacco sticks - made to be used only with IQOS ILUMA - offer an expertly blended tobacco experience, with a fully sealed stick design for easy insertion and extraction

A sealed stick means no tobacco residue and no need to clean your holder. Just remove and dispose the stick when you're done. You'll discover consistent taste from stick to stick, improved draw, generous vapor, and a wide choice of flavors from rich tobacco blends to cooling sensations and aromatic flavors.

With TEREA you can rediscover your tobacco favorites and explore exciting new blends, letting you unlock new levels of real tobacco experience.

IQOS ILUMA™ is used exclusively with TEREA™ tobacco sticks. The use of TEREA™ smoke rods in combination with previous generations of IQOS may cause damage to your IQOS ILUMA™ device. Improper use may damage the device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.

Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.


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