07/04/2021

IQOS: The first and only one.

In December 2016, we submitted the authorization file to the FDA with all the scientific data for IQOS.
Today, the FDA concludes that the absence of combustion significantly reduces the production of harmful and potentially harmful chemicals*.

IQOS is a real and better alternative to continued smoking, with evidence!
Evidence in numbers
IQOS changes the way we enjoy tobacco by improving the daily lives of adult smokers worldwide.
12,7 million adult smokers worldwide have made the big change
More than 35 thousand adult smokers in Cyprus exclusively choose IQOS
64 markets worldwide where iqos is available
340 publications in scientific magazines and prestigious books
#1 heated tobacco product in the world



MORE TO LEARN 
What is the US FDA:
The US Food and Drug Administration is considered worldwide as one of the most rigid regulatory authorities, setting high standards in products’ evaluation.

Mission: To protect and promote public health.

The FDA is responsible for the regulation and authorization for tobacco products.

*Source: 3-month reduced exposure studies concluded in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals and compared the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.

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