The new IQOS ILUMA Limited Edition Neon Purple

Unleash the energy of colour

The new IQOS ILUMA Limited Edition Neon Purple is here to fill your summer with its vibrant colours!

Award winning design

Inspired by summer colours, the new IQOS ILUMA Limited Edition Neon Purple stands out for its unique design, recognized by the Reddot Award product design 2022 in one of the most prestigious design contests globally.

Three unique devices

IQOS ILUMA PRIME Limited Edition Neon Purple, with its purple and magenta knitted-like wrap, has been designed to unleash the energy of colour.

On the other hand, IQOS ILUMA Limited Edition Neon Purple features an iridescent blue & purple door that brings the additional essence to the device.

Lastly, IQOS ILUMA ONE Limited Edition Neon Purple combines the vibrant colours and ease-of-use, all in one design.