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A change in perspective is all it takes.


Building
As humans, we move forward. And always find a better way. Together, we find amazing every day. A change in perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing.
IQOS
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Tobacco experience as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
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IQOS MAN
IQOS MAN

IQOS and Science

Behind IQOS is years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ Technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS is the most developed choice, when it comes to science and technology.
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Tobacco experience made amazing
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Ready when you are.
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The classic smoke-free alternative to cigarettes
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Every Element Counts

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iqos
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MAKE IT YOURS

Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
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HEETS

Lets find your flavor.
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Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives
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