What is IQOS?

IQOS offers adult smokers better alternatives to continued smoking. IQOS heated tobacco devices provide a satisfying taste experience without ash or smoke and with less smell than cigarettes.
Simple, affordable and refreshed
Same tobacco experience in 5 new colours
Heated tobacco
Vaping
Heated tobacco
IQOS ILUMA series and lil SOLID Ez
Real tobacco heating technology.
Discover ILUMA
Vaping
A disposable vape in a choice of high-quality flavours, that offers you up to 500 puffs.
Explore VEEV NOW flavours
Next level tobacco experience
Explore our IQOS ILUMA portfolio and choose the right device for you.
A jade green IQOS ILUMA PRIME device and holder.
New

IQOS ILUMA PRIME

Refined and advanced.

A moss green IQOS ILUMA device.
New

IQOS ILUMA

Familiar. Enhanced.

New

IQOS ILUMA ONE

All-in-one.

IQOS ILUMA™ is used exclusively with TEREA™ tobacco sticks.The use of TEREA™ smoke rods in combination with previous generations of IQOS may cause damage to your IQOS ILUMA™ device. Improper use may damage the device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
Find your flavour
Explore the wide range of flavours specially designed for IQOS ILUMA, lil SOLID, VEEV NOW and IQOS VEEV.
We’re here whenever you need us
Care you can count on, privileges to inspire you
One-to-one support
Your IQOS coach is here to teach you everything you need to know about your device.
Online guidance
How-to videos, step-by-step guides and tools to help you get the most out of your device
Care you can count on
IQOS offers you accidental damage protection, rapid replacement and international assistance.