Introducing IQOS ILUMA i PRIME

Your tobacco moment. Own it.

Advanced, inside and out.

With IQOS ILUMA you can elevate your experience with real tobacco taste. No broken blades and no cleaning. Ever.
New IQOS ILUMA iPRIME
Touch Screen
Check device status and customise your experience with a simple touch.
Pause Mode
Conveniently pause your experience for up to 8 minutes and resume where you left off.*
FlexPuff
Adapts to your pace through IQOS app and may provide 4 extra puffs.**
FlexBattery
Adaptable Holder battery with Eco mode and Performance mode through IQOS app, giving you up to 3 consecutive uses.***
*Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you up to two consecutive experiences and pause is available only for one of the them.

**FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.

*** Only available in Performance Mode when pause is not activated.
IQOS ILUMA i
Be in touch with just a touch.
Curious?
Discover Touch Screen.
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IQOS ILUMA i ONE
Seemless pleasure. All in ONE.
Enjoy 20 consecutive uses per charge, so you can enjoy your experience whether you’re at home, or on the go.
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Hard to choose?
Compare the IQOS devices range to see which device is right for you.
Garnet Red IQOS ILUMA i PRIME device

IQOS ILUMA i PRIME

Most refined and advanced.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
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IQOS ILUMA i

Familiar design. Enhanced experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
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*Only available in Performance Mode when pause is not activated.
Familiar. Enhanced.
Familiar design. Enhanced experience.
Discover IQOS ILUMA

Thanks to the all-new IQOS ILUMA and TEREA tobacco sticks, you can elevate your experience with real tobacco taste enjoyed in a clean and effortless way.

TEREA packs.

What is TEREA?

TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. The use of TEREA™ tobacco sticks in combination with previous generations of IQOS may cause damage to your IQOS ILUMA™ device. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
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The SMARTCORE INDUCTION SYSTEM™ technology
The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
An illustation showing SMARTCORE INDUCTION SYSTEMTM technology
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.