Day 1 is Today! Choose IQOS

Yesterday you said tomorrow.

As an adult smoker, you want to try new smoke-free alternatives, but it’s difficult to break the cycle so there’s always an excuse to do it next week, next month, next year.


Which means there’s never a perfect time to change. It could be tomorrow. Next week. Next month. Any Day can be your Day 1.

Your Day 1 of leaving cigarettes behind and switching to IQOS.
Your Day 1 of saying goodbye to cigarette smoke smell and ash.
Your Day 1 of having all the support and advice you need on your switching journey.

Whether it’s tomorrow, or next week, we’ll be there ready to help make your Day 1 seamless.

Curious?

Day 1 is Today with a new device!

Your smoke-free journey continues this year with a new device at a limited time offer.

IQOS ILUMA at 25€ (from 69€) with 1 pack

IQOS ILUMA ONE at 15€ (from 39€) with 1 pack

Terms and Conditions:

The offer is valid from 20/01 until 09/02 for one purchase per consumer per device model.