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iqos

IQOS doesn’t produce tar.

iqos
iqos

iqos

Perception and behavior studies

Our research journey doesn’t end once our results have been published in peer-reviewed scientific journals - or once we hang our lab coats up at the end of the day. We also conduct surveys to learn more about what groups of people are interested in using IQOS. Are current adult smokers interested in IQOS? Are people who don’t smoke or have successfully quit interested in IQOS? The results show that people who don’t smoke or have quit smoking recognize that IQOS is a product for adult smokers and is of little to no interest to them. On the other hand current adult smokers participating in these studies showed a strong interest in IQOS and many were ready to make the switch. This means that smokers who would otherwise continue smoking can make a better choice and choose an alternative product to cigarettes.

Long- term research

Long- term research

Once IQOS is available in the market, the research moves from being conducted in a research setting to a real world setting. IQOS has only been available for a few years in the markets where it was first launched and already over 11 million people have made the switch to IQOS. With so many people using IQOS we can now look at how the product is being used and by whom to complement our understanding from our pre-market studies and to do our best to prevent any unintended use.
We also monitor reports of health effects now that the product is used by a large number of users. Long-term studies will eventually help us to understand the disease–specific risks of using IQOS. Gathering data to answer this question takes time, but it’s the right choice.