Take the first step now

It’s time to leave cigarettes behind Ash, cigarette smoke and lingering smell belong to the past. Because you now have the chance to leave them all behind for good, enter the world of IQOS and become the inspiration for a better tomorrow.

So what are you waiting for?

With the revolutionary IQOS ILUMA, you can have real tobacco experience and similar satisfaction to cigarettes, with less smell than ever.
IQOS is a better alternative to cigarettes because it does not produce tar and leaves no ash or tobacco residues. It does not have the persistent smell of cigarettes but produces aerosol, which dissolves quickly.

Choose the IQOS ILUMA device that suits you

  • If you’re seeking for a practical, all-in-one device, IQOS ILUMA ONE is the ideal option for you, and you can now make it yours at 19€ with 1 pack* (from 39€ with 1 pack).
  • If you want an upgraded design with smart functions and automations, then IQOS ILUMA which is now at 39€ with 1 pack * (from 69€ with 1 pack) is the device you are looking for

  • Get a 5€ voucher if you make your purchase online
    Buy your new device online and get a 5€ voucher for your next online order**!

    Buy now

    *Offers include 1 pack for existing consumers and 2 packs for new consumers upon registration of their device.
    ** The voucher is provided only with one purchase per consumer per device model on iqos.com until 03/03 & it can be redeemed within 15 days for a purchase on iqos.com. It is sent through SMS upon the delivery of the order.
    The offer is valid until 03/03, for one purchase per consumer per device model. Different discount applies for IQOS ILUMA PRIME devices (-40€).


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