Trade to upgrade!

Do you have a registered old generation device?

Then this is your chance to upgrade! With the Trade in program “αντΑΛΛΑΖΟΥΜΕ” you have now the opportunity to upgrade, by returning your old device and getting the new IQOS ILUMA or IQOS ILUMA ONE at a special price. *

Visit an IQOS store or selected retail points and get IQOS ILUMA at 49€ from 69€ with 3 packs or IQOS ILUMA ONE at 29€ from 39€ with 3 packs!

Why should you Upgrade?
The revolutionary IQOS ILUMA. devices feature the new SMARTCORE INDUCTION SYSTEM technology, completely bladeless, that provides you a simpler yet richer experience. No blade means no tobacco residues on your device, so no more cleaning needed, ever! They offer a generous vapor, less smell, and are simple to use, presenting as well, the all-in-one device, IQOS ILUMA ONE, ideal for when you’re on the move.

Upgrade today and take your tobacco experience to the next level!

*Terms and Conditions apply.