10/02/2022

We embrace diversity, new We Edition IQOS 3 DUO

We embrace diversity with WE Edition, the new Limited Edition IQOS 3 DUO

Our new Limited Edition device with the bright color deprivation that highlights the beauty of our differences. Each unique coloring represents important values for all of us, in the most beautiful and splashing way!

Vivid yellow highlights optimism, friendship. The feeling of belonging brings us closer. Thus, we accept our differences and welcome into the world of IQOS, every adult smoker who chooses a better alternative to cigarettes.

The serene blue, the color of harmony and stability. While our personal stories make us unique and special, the experiences we share unite us together! And when we are united, we can learn a lot from each other. Into the IQOS community, we move forward together.

The proud purple couldn’t highlight anything but diversity! After all, it is our differences that make us completely unique. We embrace our uniqueness with pride, and we inspire each other.

Orange is festive! We recognize that our choices are what make us what we are. And this is worth celebrating! We celebrate progress by choosing a better alternative to cigarettes. We celebrate together!

To complete the collection of WE Edition we express these values through colored accessories, in these inspired colors. The accessories form a great contrast with the turquoise color of the device, so you can make the combination that best reflects your personality. Discover the Limited Edition device and accessories now with just one click or at the nearest IQOS store.

In the world of IQOS…
We connect.
We inspire each other.
We celebrate together.
We do IQOS.

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